Eidos even published a version of the game for the Nintendo DS and Sony PSP. Diner Dash has been spun off into several sequels, including a version featuring Spongebob Squarepants. Diner Dash had an emphasis on character and storytelling and it proved a big hit with adult females. In other words, PlayFirst would provide the funding, marketing, sales, and distribution support necessary to build a solid branded product line.Īlmost immediately PlayFirst had a hit on its hands when it launched Diner Dash in early 2005. The goal was to work with developers to build brands based on characters, story and, most importantly, original IP. PlayFirst’s mission was to play the role of a more traditional publisher.
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The primary revenue stream for developers was the handful of customers willing to pay an average of $20 to download and own games that were available for free online. There were some big hits such as Bejeweled, but many casual game products looked very much like commodity products simply designed to drive traffic and deliver the eyeballs needed to sell advertising. At the time the casual game market was led by the large portal sites that specialized in aggregating games from many different small developers. PlayFirst is a venture-funded company launched in 2004 as an online casual game publisher with $5 million in initial funding.
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